Build confidence, close high-value clients, and serve with conviction through a proven sales framework designed for trusted advisors.

We’re Redefining Sales for Trusted Advisors.

You're not just a service provider—you’re a trusted advisor.
We help estate planning attorneys, financial professionals, and CPAs sell with integrity, influence, and a clear conscience.

Our approach is grounded in a simple truth: Sales is not about pressure—it's about helping people make decisions that serve their best interests.

And when you do that with confidence, clarity, and conviction—sales becomes service.

The T.R.U.S.T. Selling System

Master the mindset, skillset, and framework that aligns with how trusted advisors naturally build relationships.

Build the Foundation. Then Sharpen the Edge.

Total Sales Mastery: ONLINE ONLY

✅ 8-week on-demand training
✅ Interactive quizzes & handouts
✅ Role-play scripts & tools
✅ Certificate of Completion
✅ In-house training license

✅ Academy Access
✅ Weekly live group coaching
✅ Objection handling & tonality coaching
✅ Peer support & accountability
✅ Only available to certified graduates of Total Sales Mastery

The Sales Foundry Mastermind

Note:
🎓 Graduates of the Online Academy are eligible to join the Mastermind group coaching.

Hi,

I’m James Campbell.

I’ve spent the last 20 years teaching estate and financial professionals how to confidently close high-value cases while staying rooted in authenticity, empathy, and moral clarity.

I created The Sales Foundry for advisors who are ready to charge premium fees, attract better-fit clients, and never again feel awkward in a sales conversation.

Real Advisors. Real Results.

Discover what our clients think about our service

Join Our Sales Mastery

Empower your trusted advisor sales journey today