Conduct Better Consultations. Create More Value. Help Prospects Commit and Move Forward.
The TRUST Selling Academy
Stop Educating. Start Uncovering Value.
One of the most common mistakes attorneys make during consultations is also one of the most understandable. They try to prove their value by demonstrating how much they know.
But your prospective client probably isn't evaluating how much law you know. They're trying to determine whether you understand them. That requires a different skill.
Curiosity.
Instead of spending most of the consultation talking, the TRUST Selling Academy teaches you how to ask better questions and follow the answers. Questions that uncover motivation. Questions that reveal consequences. Questions that help prospects articulate what they're worried about.
Ultimately, we are asking questions that uncover what they truthfully want.
And sometimes, the most powerful thing you can do is simply ask one more question instead of giving an answer.
Rule of thumb: The prospect should be doing 70% of the talking.
Inside the TRUST Selling Academy, you'll receive:
Inside The TRUST Selling Academy
Step-by-step training through the TRUST framework
Consultation scripts and conversation guides
Proven questioning frameworks
Role-play scenarios
Practice exercises
Fee and pricing conversation guidance
Tools for handling hesitation and objections
Downloadable worksheets and cheat sheets
Frameworks for debriefing your own consultations
Resources you can return to before important sales opportunities
Connect
Empowering trusted advisors with a proven high-ticket sales process through online learning and weekly coaching.
Engage
+1 970-398-3047 (voice / SMS)
© 2025. All rights reserved.